2025-10-27

The Best Political Ad is One You Can Sit On

    




I remember hearing about these "sponsored" benches from Board of Estimate and Taxation Candidate Eric Harris Bernstein. The BET is easily the most obscure elected city government position that I know about, and it's rare that people even take the time and energy to run for it. But I am very impressed with Bernstein's campaign so far, based solely on his typeface designs and sittable signage. 

Instead of lawn signs, he's put his resources into hand-made benches for Minneapolis' parks. I saw two of them the other day in Kingfield.

What a great idea! Most campaign spending is the definition of ephemeral. Whether or not Bernstein wins or not, these benches will be providing a civic service for years. 

If I lived in Minneapolis, he'd have my vote based solely on this infrastructural brillinace.

No comments: