[Saint Paul flag flying over CHS field.] |
OK, Saint Paul is pretty cool. (Except for that last one.)
But to add another one to the list, there’s the Saint Paul Saints, the local city’s famously obscure independent “minor league” baseball team co-owned by Mike Veeck, he of the Disco Demolition Derby riot, and Bill Murray. There are many reasons that the Saints are awesome, not least of which is their great new stadium in Lowertown, but it’s easily my best-recommended baseball experience for people who don’t like baseball. I know that sounds weird, but it’s true. It’s a thing. There’s so much good stuff in the “fan experience” category at a Saints games that it almost doesn’t matter if you can’t name any of the players, don’t know what the score is, or don't even know the rules of baseball in the first place.
(On the other hand, it’s also legitimate baseball, with quality players. And if you’re into it, the game is worth watching. So it’s like the best of both worlds.)
The entertainment factor is so high that the Saints actually hire people to be what they call “ushertainers.”
What’s an ushertainer?
[Seigo Masabushi, Mudonna, and a (retired ushertainer) lumberjack.] |
But on top of that, there are the ushertainers: people who are dressed up and (presumably) paid to hang out on the top of the dugout or in the concourse, mingling with kids and fans, and raising fan spirits in support of the home team. They’re like cheerleaders combined with vaudeville actors, and they come in all shapes and sizes. Each year, the Saints add one or two to the stable, and if you go to a game you might see a couple of the ushertainers hanging out in your section. Unless you’re a misanthrope, they’re a lot of fun.
But how much fun?
[Ushertainers waiting in the wings.] |
Visual Appeal - how they look from a distance
Inter-personal Appeal - how they interact with the crowd
Je Ne Sais Quoi - I don't know what
Together, you get the overall cumulative score, with 30 being the theoretically perfect ushertainer.
One final note concerns gender. As it turns out, a great deal of ushertainment depends on playing with a cultural repertoire of visual cliché, easily recognizable roles or figures. And as it turns out, many of these roles stem from professional images that wouldn't be out of place an any children’s book. (Think of doctors or nurses, fire fighters, or a Richard Scarry's Busytown.) The problem is that, most of the previous generation’s public roles were male roles, and for that reason, I suspect it’s a lot easier to become a male ushertainer than a female one. In an era when most working women had to choose between becoming a nurse, a teacher, or a secretary, there are simply fewer iconic female archetypes. And so much the worse for the modern day ushertainment industry.
So without further ado, here are the playful rankings. The stable of ushertainers changes every year, so I reached out to the Saints to find a definitive list of this year’s crop of eleven candidates.
#10 [Tied]: Belle of the Ballpark and Miss Adventure
These two are tied because I don’t know who they are. I have been to about five Saints games this year, and I think I might have spotted an ushertainer I didn’t know on the far side of the field. There used to be a “Stepford Wife” ushertainer, and she wore fabulous skirts, all of which reinforces my gender role hypothesis. Sorry ladies!
Visual Appeal: n/a
Inter-personal Appeal: n/a
Je Ne Sais Quoi: n/a
Total Score: n/a
#9: Pig’s Eye Pete
[A glimpse of Pig's Eye Pete.] |
But on the other hand, I bet he gets to do a fun pirate accent the whole night if he wants to!
Visual Appeal: 7
Inter-personal Appeal: 3
Je Ne Sais Quoi: 4
Total Score: 14
#8: The Chef
This is the guy int he chef suit and chef hat with the thin black mustache painted on his lip. Maybe it’s just me, but I never really get why a chef with a wooden spoon would be that entertaining. I guess it dates back to the Muppet Show or maybe some sort of cartoon like Rattatoille (underrated, IMO!)
Chef doesn’t speak much, in my experience, but when he does, he uses an outrageous French accent. But what would a chef have to say about baseball? He could comment on hot dogs being consumed?
But you recognize the Chef and it's nice to see him I guess.
Visual Appeal: 7
Inter-personal Appeal: 3
Je Ne Sais Quoi: 5
Total Score: 15
[Pretty sure this is the "dancing homer."] |
#7: Al Aboard
[Al Aboard and Sir Homer watching a double-header.] |
Plus while the concept of railroad engineers might be lost on most kids, Al Aboard's dance moves are certaintly not.
Visual Appeal: 6
Inter-personal Appeal: 5
Je Ne Sais Quoi: 5
Total Score: 16
#6: Sir Homer
An up-and-comer in the ushertainment industry, Sir Homer is the guy with the cape and the sword dressed as a knight. He strides back and forth atop the dugout rallying the fans like Henry V, kneels before young ladies bequeathing their charity, and when he speaks he does so using flowery rhetoric. Sir Homer is basically one of the Monty Python knights, which for me is great fun. A relative newcomer to the Saints ushertainment world, I think the character works in ways that fit perfectly with the crowd and atmosphere, especially for kids.
Visual Appeal: 6
Inter-personal Appeal: 6
Je Ne Sais Quoi: 5
Total Score: 17
[Sir Homer leading a charge.] |
#5: Seigo Masabushi
[Seigo singing karaoke while a Saints guy holds up the words.] |
And he backs it up, too, with honest renditions of pop classics coming from the heart. Seigo has a decent singing voice, though nobody will mistake him for Adele. His nightly rendition of a karaoke song from atop a dugout is a Saints tradition going back around ten years, I'd bet. And, though I might be wrong, it seems like Seigo is just being himself, and he's great. HE wears his cowboy hat in the off-season too, when working with Japanese visiting athletes.
Visual Appeal: 6
Inter-personal Appeal: 4
Je Ne Sais Quoi: 9
Total Score: 19
#3 [Tied]: The Nerd
[The Nerd dancing on the dugout.] |
Visual Appeal: 9
Inter-personal Appeal: 6
Je Ne Sais Quoi: 6
Total Score: 21
#3 [Tied]: Nerdette
[Proper nerd smile.] |
But I’ve been impressed watching Nerdette do her thing, and you walk away thinking about how well the concept works. One key to ushertainment is the ability to communicate visually using body language (yes, like a mime), and the Nerdette adopts a whole persona of moving, standing, walking, talking, and (yes) smiling that allows you to enjoy the ushertainment even from a great distance. (I once had a selfie with taken with the Nerdette where she taught me how to “nerd smile.” Basically, you grimace and squint and push your glasses up your nose.) The Nerdette is great!
As the nerdette would say, “Let’s go sports!”
Visual Appeal: 9
Inter-personal Appeal: 7
Je Ne Sais Quoi: 5
Total Score: 21
[Gert waiting out the rain delay and pulling stuff from her Chuck Taylor purse.] |
#2: Gert the Flirt
It might seem like the whole concept here — enthusiastic flirtatious grandma / unrepresed aunt — would get lost on some people, and I don’t know, maybe it does. But watching Gert push her granny shopping cart up the steps of the section aisles feels a bit like the night before Christmas, and when she shakes her not insignificant booty to rev up a crow, the magic only intensifies. When you get a lipstick-laden smooch, it’s like a Christmas present and you proudly wear it like a tin sheriff’s badge for the rest of the night. Gert’s whole persona offers the charm of an old family restaurant, a plate of home-baked cookies, mixed with something slightly naughty like a martini.
And she really works it. Gert even has her own website, and makes sure that people know about it. She bonks kids on the head with an inflatable baseball bat, and is constantly moving around the crowd making friends. A criminally under-rated ushertainer and a solid #2, just behind our winner.
Visual Appeal: 6
Inter-personal Appeal: 10
Je Ne Sais Quoi: 6
Total Score: 22
#1: Coach
[Allright, fans. I want to see some cheering!] |
Extra points for the calisthenics.
Visual Appeal: 10
Inter-personal Appeal: 8
Je Ne Sais Quoi: 6
Total Score: 24
[Three cheers for ushertainers!] |